01
跨年倒计时
高燃迎接新年
@活动拍摄
蜕掉班味，放下包袱，让生活对味，在2025年钟声敲响的时刻，让我们一起蜕过去，敬焕新。
Shed the class flavor, let go of the baggage, let life taste right, at the moment of the bell ringing in 2025, let us together shed the past, to the new.
@活动拍摄
在广州万达广场，一起碰面邂逅音乐狂欢，激情氛围一起跨年迎接2025
In Guangzhou Wanda Plaza, we will meet and encounter the music carnival together, and welcome 2025 together with passionate atmosphere.
02
打破旧规
每一步都藏有惊喜
平安喜乐
@活动拍摄
户外活动美陈整体风格充满现代感与科技感，同时巧妙融入了新年元素，与 “蜕过去 敬焕新” 的活动主题紧密呼应。
The overall style of the outdoor event display is full of modernity and technology, and at the same time, the New Year's elements are skillfully integrated, which closely echoes the theme of the event “Transformation of the past, to the new”.
以百威品牌标志性的红色为主色调，寓意着新年的红红火火。
With the iconic red color of the Budweiser brand as the main color, it signifies a red-hot New Year.
@活动拍摄
活动区域的各个角落，精心布置了与 “蜕变” 相关的装饰元素，寓意着在新的一年里像破茧成蝶般实现自我超越和转变。
The corners of the activity area were carefully decorated with decorative elements related to “metamorphosis”, signifying the realization of self-transcendence and transformation in the new year like a butterfly breaking out of a coc
通过简洁流畅的线条设计、富有层次感的结构搭建以及闪耀的灯光特效呈现辞旧迎新的氛围。
Through the simple and smooth line design, layered structure construction and sparkling lighting effects to present the atmosphere of the old year and welcome the new year.
@活动拍摄
整场活动的结构设计经过专业工程师的严格计算和测试，保证舞台能够承受活动荷载，舞台搭建的过程严格按照施工规范进行，每一个连接部位都采用可靠的螺栓和焊接工艺，保证结构的稳固性。
The structural design of the whole event has been strictly calculated and tested by professional engineers to ensure that the stage can withstand the event load. The process of stage construction is carried out in strict accordance with the construction specifications, and every connecting part adopts reliable bolts and welding process to ensure the solidity of the structure.
@活动拍摄
在活动的周边设计了合理的人员疏通通道，确保活动结束后能够引导观众快速、有序地疏散。
Reasonable personnel evacuation routes have been designed around the event to ensure that the audience can be guided to evacuate quickly and in an orderly manner after the event.
03
以物缔造联结
传递潜藏对未来的期许
@活动拍摄
活动以现代感与科技感为主要风格基调，它精准地契合了新年所代表的创新与进取精神。现代感的设计元素象征着突破传统、迎接未来，寓意着参与者在新的一年将告别过去的束缚，以全新的姿态迎接未知的挑战，如同百威品牌一直倡导的勇于创新和变革的精神。
The event was styled with a modern and technological feel, which accurately fits the innovative and enterprising spirit that the New Year represents. The modern design elements symbolize breaking with tradition and embracing the future, implying that participants will say goodbye to the constraints of the past and take on unknown challenges with a new attitude in the new year, just as Budweiser has always advocated the spirit of innovation and change.
在整个活动互动体验中，巧妙地向参与群体传递品牌文化、价值观；让参与者在活动中自然接收品牌信息，建立情感联结。
Throughout the interactive experience of the event, the brand's culture and values are skillfully conveyed to the participating groups; participants naturally receive the brand's information and establish emotional connections during the event
@活动拍摄
活动的打卡区域设置中，通过互动形式鼓励观众参与其中进行打卡分享至社交媒体；借助观众的社交媒体对品牌活动热度进行二次传播，扩大品牌曝光度。The punch card area of the event is set up to encourage the audience to participate in it through interactive forms of punch card sharing to social media; with the help of the audience's social media to spread the heat of the brand activity for the second time, expanding the brand exposure.
灵蛇贺岁
@活动拍摄
广东达众展览致力于内容呈现效果达到最有效果，通过不同材质，不同方面和功能展示，让品牌活动得到更多广泛的传播，会展活动一体化终端服务商“让品牌爱上达众造”
Guangdong Dazhong exhibition is committed to content presentation effect to achieve the most effective, through different materials, different aspects and functions of the display, so that the brand activities to get more extensive dissemination, exhibition activities integrated terminal service provider “so that the brand fell in love with Dazhong made”.
