01
“越野
是一种独特面对生活的态度”
@图源：实景拍摄
勇气和信仰征服每一个阶段的高峰与低谷
Courage and faith conquer the peaks and valleys of each stage
@图源：实景拍摄
远离城市喧嚣在宁静中找寻自我发现
Finding self-discovery in tranquility away from the hustle and bustle of the city
每一次救援，每一次互助，共同面对挑战一同享受征服的快感瞬间
Every rescue, every mutual aid, facing challenges together, enjoying the thrill of conquest together.
02
“一次突然的闯入
便是你我共鸣的时刻”
在广州天河区天环广场一场灵魂共振的邂逅正在悄悄展开【路虎卫士音乐无限之旅】
A soulful encounter is quietly unfolding at Tianhuan Plaza, Tianhe District, Guangzhou [Land Rover Defender Music Unlimited Journey].
通过“篝火式”音乐会，打通户外和城市之间的隔墙，用品牌宣传车的色调作为整场活动主色调，营造户外自然氛围，融入品牌理念向城市青年传递品牌印象。
Through the “campfire” concert, the wall between the outdoor and the city was broken down, and the color of the brand's promotional vehicle was used as the main color of the whole event, creating an outdoor natural atmosphere and integrating the brand's concept into the brand's impression to the urban youth.
@图源：实景拍摄
通过深入了解城市青年群体的生活方式、价值观与社交习惯、消费习惯，发现户外探险的生活态度与城市青年高度重叠。
Through an in-depth understanding of the lifestyles, values, social habits and consumption habits of urban youth groups, it was found that the attitude towards outdoor adventure highly overlaps with that of urban youth.
@图源：实景拍摄
活动理念延续品牌精神主推户外探索发现新大陆，活动设计中延续品牌想要传递的精神理念，用音乐会友，相伴同行打破城市与户外之间的隔墙，让目标群体更好的去体验和享受这场邂逅。
Activity concept continues the spirit of the brand to promote outdoor exploration and discovery of new continents, the activity design continues the spirit of the brand wants to convey the concept of the concert friends, companions to break down the wall between the city and the outdoors, so that the target group better to experience and enjoy the encounter.
03
“深究本质
精准把控品牌调性”
@图源：实景拍摄
整场活动中每一个环节，从工厂制作到现场搭建活动场地，每一项工艺都从细节处精益求精，现场执行我们团队都协调一致，每一个环节衔接紧密，确保每一个细节都符合要求。
Each link in the whole event, from the factory production to the site to build the event venue, each process from the details of excellence, on-site implementation of our team are coordinated, each link is closely linked to ensure that every detail meets the requirements.
@图源：实景拍摄
“灵魂共振”、音乐会友，以符合城市青年的社交习惯，将这场户外活动打造成连接志趣相同，释放压力的小型社交圈。
“Soul Resonance”, music will be friends, in line with the social habits of urban youth, this outdoor activity into a small social circle to connect the same interests and release pressure.
@图源：实景拍摄
每一个活动环节都与品牌理念紧密相扣，统一整体风格、内容和主题，将品牌信息更好的有效传播，通过人流大的场地进一步扩大品牌在目标群体中的影响力。
@图源：实景拍摄
Each activity link is closely linked to the brand concept, unifying the overall style, content and theme, spreading the brand message better and effectively, and further expanding the brand's influence in the target group through the crowded venue.
广东达众展览致力于内容呈现效果达到最有效果，通过不同材质，不同方面和功能展示，让品牌活动得到更多广泛的传播，会展活动一体化终端服务商“让品牌爱上达众造”
Guangdong Dazhong exhibition is committed to content presentation effect to achieve the most effective, through different materials, different aspects and functions of the display, so that the brand activities to get more extensive dissemination, exhibition activities integrated terminal service provider “so that the brand fell in love with Dazhong made”.
